Sappho's journal

Spring Summer 2020 Makeup Trends We're Naturally Getting Behind
Natural looking skin (hurray!), glossy lips, lived-in eye makeup, and more... We sorted through Spring 2020 makeup trends and picked our favourites for our latest, pre-pandemic, beauty photoshoot. Shying away from bright neon eyeshadows and futuristic graphic lines for our...
Application Tips for Natural Foundation
When trying to achieve a natural everyday makeup look or that desired 'no makeup makeup' look, people often turn to organic makeup brands to find the right products. Our Essential Foundation, a bestseller since JoAnn first created Sappho in 2008, works...
Buying green is a feminist action
For over 30 years of my life I used beauty products not only on my face and body but professionally on thousands of people.  I now know, from years of research, that these products were and continue to be chock-full of toxins that are linked to tragic outcomes from cancer to birth defects. I believe we can help save the world – by purchasing safe, vegan personal care products.