Sappho's Journal

Achieving flawless skin is often the ultimate goal however at SAPPHO we believe in making you skin looking the best it can be. However, the journey to radiant complexion is not without its challenges, especially when it comes to navigating...

At SAPPHO New Paradigm, we believe in the power of nature to enhance your beauty while nourishing your skin. Our medium coverage foundation is a testament to this philosophy, crafted with a blend of carefully selected natural ingredients. Here's a...

In 2008, I embarked on a journey that I never imagined would take me this far. This venture, which was entirely self-funded, was something I thought I’d enjoy once I retired—my own clean beauty line. At the time, I was...

Transformation The transformative aspect of makeup had brought me to film – helping to create characters in the context of an overall story was my first dream job  Below is an example of a makeup  Mia Kirshner in a dream...

Our refillable, water-based, pfas-tested,  vegan mascara has been honoured with the 2023 Makeup Innovation Award  and the 2024 Clean Beauty Award for Best Mascara.

"DISCLAIMER:  This blog post reflects my interpretation, as a founder of a heritage clean beauty brand without a scientific background on the topic of organic fluorine and PFAS in regards to our cosmetic business, up to the present date. Scientific...

Our world and our industry are waking up to the imperative need for quality over quantity and sustainable practices. At SAPPHO, we are at the forefront of this movement, consistently researching and innovating to bring you products that align with...

When it comes to achieving radiant, healthy skin, incorporating natural ingredients like coconut oil and innovative products like SAPPHO New Paradigm's CC Cream can make all the difference. Let's explore how these powerhouse ingredients and products can transform your beauty...

Our CC creams are formulated with the finest natural ingredients, combining the best elements of skin care with color to enhance your natural beauty. 

Here's a closer look at how these CC creams stand out:

Light Reflecting MInerals: We've selected minerals that reflect light beautifully, lending a radiance to the product and will ensure you are using ingredients ethically sourced and tested for low heavy metals. 

Aloe Barbadensis Leaf Juice:  Aloe is known for it's soothing properties, helping to calm the feel of calm irritated skin while also providing a refreshing boost of hydration. 

PFAS: Research Reveals Higher Skin Absorption of PFAS Than Expected In a recent groundbreaking study, researchers from the University of Birmingham have uncovered alarming evidence regarding the absorption of toxic PFAS (per- and polyfluoroalkyl substances) through human skin. PFAS, often termed...

"Disclaimer: This blog post reflects my interpretation, as the founder of a beauty brand without a scientific background, on the topic of organic fluorine and PFAS concerning our cosmetic business, up to the present date." Creating a product that tests the...

"Disclaimer: This blog post reflects my interpretation, as the founder of a beauty brand without a scientific background, on the topic of organic fluorine and PFAS concerning our cosmetic business, up to the present date." In the realm of beauty,...

Achieving that coveted glow often feels like a balancing act, especially for those with oily skin.  While radiant skin is a goal and easy for those with dry skin to attain  (add a little luminizer/serum/moisturizer ) - it is harder...

    Early days: In the early chapters of her life, Pam Grier emerged, born in Winston-Salem, North Carolina, on May 26, 1949, as an iconic figure in the realms of film and entertainment. Her story spans decades, marking her...

  In the pursuit of truly sustainable beauty, innovative solutions are reshaping our cosmetic choices. One such ground breaking concept and Winner of the Beauty Innovation Award 2023 is SAPPHO's refillable mascara tube - marrying eco-consciousness with glamour.  Here we are going...

 PLANT BASED COSMETICS IN ANCIENT DAYS The use of oils and butters in ancient times spans the globe. In west Africa, shea butter was prized whereas henna from East Africa was plentiful. In many ancient cultures makeup was used to...

Discover the fascinating story of makeup with SAPPHO! Noemie and I are passionate about this topic and excited to share with you monthly instalments that highlight the most popular trends of different cultures throughout history. Starting with ancient civilizations and progressing to...

As consumers, we're increasingly aware of the impact our daily choices have on the environment. While many of us strive to use clean beauty products and recycle our beauty packaging, it's not always easy to do so. That's where Pact comes...

Meeting with the BCIT students working on our PFAS testing protocols, it became clear that this needed a photoshoot, to help tell the evolving story of our search for understanding forever chemicals. It was a perfect fusion of Hollywood magic and real-life science labs.

In the quest for consumer safety and transparency, SAPPHO is collaborating with the British Columbia Institute of Technology (BCIT) to learn more about PFAS chemicals and introduce Organic fluorine cosmetics testing in Canada.

What are PFAS? Created towards the end of World War 2, PFAS, a group of human-made chemicals used in various industrial and consumer products, were invented for their water and stain-resistant properties. In makeup, they are used to make products last longer, for waterproofing makeup, offering slip and helping to extend fragrance. Why is that bad?