For the month of May, all cruelty-free makeup brush purchases will be matched with brush donations to makeup artists. Often independent workers affected by the pandemic, they will need more tools in their kits to provide safe & sanitary makeup applications once they can work again, down the road. Thank you for helping us make this happen.

SAPPHO New Paradigm is a women-led premium, organic colour cosmetic line, free of known carcinogens and endocrine disruptors. Our products are made in a zero carbon footprint facility in Canada, formulated for performance by experts in green chemistry and consciously designed by JoAnn Fowler, an Emmy nominated celebrity makeup artist. We are developing revolutionary, sustainable cosmetic packaging using lightweight metal, recycled paper, biodegradable plastic and truly recyclable glass, with full product life cycle in mind.

This line is our apology to the next generations and we promise to keep getting greener as we grow.