Fall 2019 Makeup Trends - the Natural Way
A flush of blush, bold liners, minimal meets max and everything in between. Fall 2019 beauty trends are bold, smokey, colourful, soft and clean. A ...
New year, new decade, new attitude.
Discover conscious self-care and enjoy a free gift from us. Good for you and better for our planet.
Limited time gift
Do #selfcare, cruelty-free. Receive two vegan brushes FREE with your purchase of Essential Foundation + Concealer. ($45 value)
Best sellers
Vegan Mascara
A natural mascara that works: lengthening, buildable, gentle and will not transfer throughout the day. So good you won't miss your old one.
Trial sizes
Liquid formula samples are Buy One, Get One free. Try a new base or experiment with shades to find the right one. Ends February 15th.
We Are Clean. Conscious. Vegan.
SAPPHO New Paradigm is a women-led luxury, vegan and organic colour cosmetic line, free of known carcinogens and endocrine disruptors. Our products are made in a zero carbon footprint facility in Canada, formulated for performance by experts in green chemistry and consciously designed by JoAnn Fowler, an Emmy nominated makeup artist. We are developing revolutionary, sustainable cosmetic packaging using lightweight metal, recycled paper, biodegradable plastic and truly recyclable glass, with full product life cycle in mind.
This line is our apology to the next generations and we promise to keep getting even greener as we grow.
Shop the story
Buying green is a feminist action
For over 30 years of my life I used beauty products not only on my face and body but professionally on thousands of people. I now know, from years of research, that these products were and continue to be chock-full of toxins that are linked to tragic outcomes from cancer to birth defects. I believe we can help save the world – by purchasing safe, vegan personal care products.