Organic Makeup From Canada
High quality, vegan & cruelty-free brand
Our women-led team is on a mission to celebrate the beauty of different faces by creating the cleanest and most sustainable colour cosmetics in the world.
By bringing together nature, art and well-being, we and our customers redefine what beauty is to ourselves, our loved ones, our community and our planet.
Our Founder
Meet JoAnn Fowler
As a makeup artist in film and television for over 30 years, JoAnn has enjoyed professional recognition including an Emmy nomination and a Leo Award win.
Our brand was founded over 12 years ago while JoAnn was head makeup artist on Showtime’s famed TV series The L Word.
"SAPPHO took off, with me happily trying to catch up ever since!"
Our Packaging
On a sustainable path...
Ever worry about what happens when you wash off your makeup? Our eco-friendly cosmetics are kind to nature and wildlife, plus we focus on refillable options to help reduce your plastic use.
Cosmetics packaging has a long way to go, discover what we are doing NOW as a small business to make a difference: a beautiful balance between our Canadian-made roots and true sustainability.
Expert formulation
For performance on & off camera
Makeup that surpasses the expectations of clean beauty brands...
SAPPHO creates ‘good throughout’ products that celebrate beauty with every face we touch. We are committed to creating performance that stands the test of professional artists, crafting products that nurture the unique beauty of people, and honouring our planet with conscious choices in all we do. Find out what's good in our eco and skin-friendly formulas:
GIVING BACK
Together we make a difference
SAPPHO operates on the ancestral territories of Coast Salish First Nations. We honour and give back to Indigenous peoples in our local community with every purchase of the Skin Luminizer.
Also, a long-standing yearly donation is made to the Breast Cancer Support Fund in Toronto, supported by your purchase of the talc-free Silky Setting Powder.
Our brand name
Rewriting 'herstory'
SAPPHO New Paradigm's name and logo are rooted in Sappho's, the ancient Greek poet, strength and feminine energy.
Discover
All our organic makeup & cruelty-free tools
Ready to see how that all translates into great makeup for you and your skin? Hit the button below to get to know our products: for face, eyes, lips, refillables and tools.