Organic Makeup From Canada

High quality, vegan & cruelty-free brand

Our women-led team is on a mission to celebrate the beauty of different faces by creating the cleanest and most sustainable colour cosmetics in the world. 

By bringing together nature, art and well-being, we and our customers redefine what beauty is to ourselves, our loved ones, our community and our planet.

ABOUT US
SAPPHO makeup brand founder JoAnn Fowler applying makeup on someone, up close in black and white

Our Founder

Meet JoAnn Fowler

As a makeup artist in film and television for over 30 years, JoAnn has enjoyed professional recognition including an Emmy nomination and a Leo Award win. 

Our brand was founded over 12 years ago while JoAnn was head makeup artist on Showtime’s famed TV series The L Word

"SAPPHO took off, with me happily trying to catch up ever since!"

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Our Packaging

On a sustainable path...

Ever worry about what happens when you wash off your makeup? Our eco-friendly cosmetics are kind to nature and wildlife, plus we focus on refillable options to help reduce your plastic use.

Cosmetics packaging has a long way to go, discover what we are doing NOW as a small business to make a difference: a beautiful balance between our Canadian-made roots and true sustainability.

YES, SHOW ME!

Expert formulation

For performance on & off camera

Makeup that surpasses the expectations of clean beauty brands...

SAPPHO creates ‘good throughout’ products that celebrate beauty with every face we touch. We are committed to creating performance that stands the test of professional artists, crafting products that nurture the unique beauty of people, and honouring our planet with conscious choices in all we do. Find out what's good in our eco and skin-friendly formulas:

Ingredient philosophy

GIVING BACK

Together we make a difference

SAPPHO operates on the ancestral territories of Coast Salish First Nations. We honour and give back to Indigenous peoples in our local community with every purchase of the Skin Luminizer.

Also, a long-standing yearly donation is made to the Breast Cancer Support Fund in Toronto, supported by your purchase of the talc-free Silky Setting Powder.

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Original rendition of a model covered in silver bioglitter reminiscent of a bust of poet Sappho, on a similarly textured background with a big SAPPHO New Paradigm logo in white

Our brand name

Rewriting 'herstory'

SAPPHO New Paradigm's name and logo are rooted in Sappho's, the ancient Greek poet, strength and feminine energy.

Why "New Paradigm"?

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All our organic makeup & cruelty-free tools

Ready to see how that all translates into great makeup for you and your skin? Hit the button below to get to know our products: for face, eyes, lips, refillables and tools.

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