Sappho's Journal

Musings about PFAS testing, September 2022 entry
We've got good news. More sustainable packaging in development testing under 10 ppm of organic fluorine! As we make our way through our product line we are dedicated to offering 100% transparency. We believe our customers are intelligent, curious and compassionate....
How to Create the Classic French Look Makeup... à la Vegan!
For summer makeup looks that never go out of style, our Vancouver-based vegan and cruelty free makeup brand picked a timeless classic: the French look. What is French look makeup and how to create it? When makeup artists refer to a French...
Organic Fluorine & PFAS
This blog post is my understanding, as a beauty brand founder who is not a scientist, of the subject of organic fluorine and PFAS as it relates to our cosmetic business, to this day. In June 2021, when I read new articles from the CBC and mamavation.com regarding PFAS, my heart sank. This is what I've learned so far.
No Time Like Summer to Make Good Use of a Loose Powder
In the summer months, our skin can produce extra sebum and a little more sweat. This has most likely affected how your makeup looked and stayed on throughout a warm day more than once. That’s where an effective, talc free...
Zinc Oxide, CC Creams and Skin
With many turning to natural makeup looks for quick beauty routines, CC Creams have become increasingly popular. You might wonder what’s CC cream and just how CC cream works. As a professional makeup artist, I can say with certainty that CC cream is not like foundation, and it works a little differently. Ours uses zinc oxide for its skin benefits. Here's why.
Curating The Best Makeup Brushes to Use, And Which Brush Does What
Let’s be honest. The vast number of makeup brushes in the beauty world make brushes seem daunting. How are you supposed to decide which makeup brushes are best for you? Based on the products you use in your makeup routine,...
A Tribute to the Buffer Brush
Our team members are all big fans of makeup brushes. One type in particular makes all our top 3 lists. What makes a buffer brush so good? Densely packed bristles, a relatively flat, smooth top and a comfortable curved handle, ideal...
Why Is Makeup Primer Important?
We all want our makeup to last. We want our skin to look its best – naturally. This is where organic makeup primer comes into play: a good makeup primer helps foundation makeup last longer and prepares the skin for...
All About the Essential Foundation
Breaking down all the parts that make our hero product, the Essential Foundation, from its eco-friendly packaging, to its plant-based makeup formula, plus an overview of its main features, and tips on finding your foundation shade match.   In this blog...
Winter 2021 Makeup Trends That Celebrate Your Beauty For The Holidays And Beyond
Rounding up the biggest makeup looks for glam or cozy holidays. Winter makeup that contrast soft and bold looks to pair with glam maxi dresses and chunky sweaters alike, to celebrate you... No matter what! This holiday season is all...
GIVE BACK CAMPAIGN - ABOUT PURPOSE
Meet the face of SAPPHO's campaign, Alexis, find out about the great work done at Kilala Lelum and read more about why we got involved to help support Indigenous health and healing in the community where we live and work....
Fall 2021 Makeup Trends to Try for Yourself This Season
Fall… fall… fall… the season of corn mazes, pumpkins, spiced lattes and most importantly, the majestic reds, blazing oranges and radiant yellows that begin to decorate our streets. What better way to further announce the arrival this season with Fall...
Q&A with Actress Jennifer Beals

We caught up with internationally-renowned actress Jennifer Beals to chat about The L Word, makeup and her connection to SAPPHO...

Memories From the Makeup Trailer: The L Word Series
There are times in one’s life and career that will always be remembered and cherished – there were many moments throughout the 6 years on the show that I remember fondly but nothing can compare to the naïveté, the delight, the comradery of Season 1 of The L Word.
Summer 2021 Makeup Trends That You’re Naturally Going to Fall in Love With!
From dewy skin, glossy lips, blushed up cheeks and more, our team gathered the top summer 2021 beauty trends that will enhance your natural beauty to make you feel and look like a glowy goddess this summer. These techniques are easy-to-achieve, and will leave you no longer wondering how to do the best summer 2021 looks!
Effortless Spring Summer 2021 Makeup
Lip glosses, earthy tones, eyeshadows and flawless skin... we sought out the hottest Spring 2021 Makeup Trends for this season. As the flowers begin to bloom, the sweet chirping of birds become our morning alarm, now is the perfect time to try new things to rediscover you and your routine!
Discover Eco Refillable Makeup: Five Steps to Creating Your Custom Palette
We're seeing more and more of you adopting beauty routines that are kinder to our planet. Choosing refillable makeup options could be the next actionable item on your list, to further reduce your individual impact on the environment! Looking for more...
Wellness Series: Movements for Stress Release, Tips by Yoga Trainer Heidi Chen
Zoom fatigue is real… So is the muscle tightness our bodies are feeling from a year+ of working from makeshift home offices and all the changes our everyday lives are facing. Introducing our pal Heidi, kicking off the first of...
Makeup Tips for Radiant Skin Using Luminizers
Discover how to use Skin Luminizer (aka illuminator, highlighter, shimmer) in your natural makeup kit, to create beautiful, radiant skin that feels weightless and gives off a healthy, effortless, dewy glow. Chiaroscuro In drawing and painting, chiaroscuro is the use of light and...
How I Apply Makeup On Mature Skin
JoAnn Fowler, SAPPHO Founder & Emmy-nominated Makeup Artist If we are fortunate, we grow old, but that is not to say there are not challenges on the way. Skin reacts to the elements, to nutrition, to genetics and to how...
How Gut Health Affects Skin Health According to Nutritionist
Written by Jass Stupak, Certified Holistic Nutritionist. 5 top tips to tackle internal skin care. You may not think that your gut health has any correlation with your skin, but it may be the answer to many of your skin troubles.