Sappho's journal

Two models celebrating the holidays in 2021 wearing glamorous makeup looks and holding champagne glasses
Winter 2021 Makeup Trends That Celebrate Your Beauty For The Holidays And Beyond
by Sappho New Paradigm
Rounding up the biggest makeup looks for glam or cozy holidays. Winter makeup that contrast soft and bold looks to pair with glam maxi dresses and chunky sweaters alike, to celebrate you... No matter what! This holiday season is all...
Lexi, Indigenous model for the Give Back campaign, wearing the red lip gloss with proceeds going to support Vancouver DTES community health & healing at Kilala Lelum center
GIVE BACK CAMPAIGN - ABOUT PURPOSE
by JoAnn Fowler
Meet the face of SAPPHO's campaign, Alexis, find out about the great work done at Kilala Lelum and read more about why we got involved to help support Indigenous health and healing in the community where we live and work....
Asian model with her chin tilted forward wearing natural makeup look with Fall 2021 beauty trends like glossy lips and bronze eyeshadow
Fall 2021 Makeup Trends to Try for Yourself This Season
by Sappho New Paradigm
Fall… fall… fall… the season of corn mazes, pumpkins, spiced lattes and most importantly, the majestic reds, blazing oranges and radiant yellows that begin to decorate our streets. What better way to further announce the arrival this season with Fall...
Celebrity Makeup Artist Norma (left) holding SAPPHO vegan makeup brush to Jennifer Beals' smiling face, wearing her eponymous SAPPHO foundation shade, taken backstage at The Today Show 2021
Q&A with Actress Jennifer Beals
by Sappho New Paradigm

We caught up with internationally-renowned actress Jennifer Beals to chat about The L Word, makeup and her connection to SAPPHO...

The L Word makeup artist JoAnn Fowler with actress Mia Kirshner wearing all black on a dark background
Memories From The Hair & Makeup Trailer: The L Word Series
by JoAnn Fowler
There are times in one’s life and career that will always be remembered and cherished – there were many moments throughout the 6 years on the show that I remember fondly but nothing can compare to the naïveté, the delight, the comradery of Season 1 of The L Word.
Summer 2021 Makeup Trends That You’re Naturally Going to Fall in Love With!
Summer 2021 Makeup Trends That You’re Naturally Going to Fall in Love With!
by Sappho New Paradigm
From dewy skin, glossy lips, blushed up cheeks and more, our team gathered the top summer 2021 beauty trends that will enhance your natural beauty to make you feel and look like a glowy goddess this summer. These techniques are easy-to-achieve, and will leave you no longer wondering how to do the best summer 2021 looks!
Naturally Effortless Spring Summer 2021 Makeup Trends
Naturally Effortless Spring Summer 2021 Makeup Trends
by Sappho New Paradigm
Lip glosses, earthy tones, eyeshadows and flawless skin... we sought out the hottest Spring 2021 Makeup Trends for this season. As the flowers begin to bloom, the sweet chirping of birds become our morning alarm, now is the perfect time to try new things to rediscover you and your routine!
Mix-and-match eyeshadow palette with mineral blush in a refillable magnetic paper compact for custom makeup palette
Discover Eco Refillable Makeup: Five Steps to Creating Your Custom Palette
by Sappho New Paradigm
We're seeing more and more of you adopting beauty routines that are kinder to our planet. Choosing refillable makeup options could be the next actionable item on your list, to further reduce your individual impact on the environment! Refillable pressed paper...
Heidi Chen Taipei-based Yoga Teacher smiling at camera wearing a felt hat, image has a gradient peach filter
Wellness Series: Movements for Stress Release, Tips by Yoga Trainer Heidi Chen
by Sappho New Paradigm
Zoom fatigue is real… So is the muscle tightness our bodies are feeling from a year+ of working from makeshift home offices and all the changes our everyday lives are facing. Introducing our pal Heidi, kicking off the first of...
Close up photo of natural Skin Luminizer luxurious silvery cap reflecting plum blossoms and tree branch
Application Tips for Radiant Skin Makeup Using Luminizers
by Sappho New Paradigm
Discover how to use Skin Luminizer (aka illuminator, highlighter, shimmer) in your natural makeup arsenal, to create beautiful, radiant skin that feels weightless and gives off a healthy, effortless, dewy glow. Chiaroscuro In drawing and painting, chiaroscuro is the use of light and...
JoAnn Fowler is SAPPHO's Founder Emmy nominated Makeup Artist wearing natural makeup on older skin
How I Apply Makeup On Mature Skin
by JoAnn Fowler
JoAnn Fowler, SAPPHO Founder & Emmy-nominated Makeup Artist If we are fortunate, we grow old, but that is not to say there are not challenges on the way. Skin reacts to the elements, to nutrition, to genetics and to how...
Jass Stupak, Vancouver Holistic Nutritionist and Gut Health Expert sitting on kitchen countertop smiling
Yes, Gut Health Affects Skin Health According to a Nutritionist
by Sappho New Paradigm
Written by Jass Stupak, Certified Holistic Nutritionist. 5 top tips to tackle internal skin care. You may not think that your gut health has any correlation with your skin, but it may be the answer to many of your skin troubles.
Close up model with oily skin natural makeup on light blue background
Base makeup tips for oily skin, acne prone and combination skin
by JoAnn Fowler
With most challenges, there is usually more than one solution and sometimes, even many steps to those solutions. In the case of choosing the right makeup for oily skin, it is not just cosmetics that have to be considered. Skin...
Winter & Holidays 2020 natural makeup trends
Winter & Holidays 2020 natural makeup trends
by Sappho New Paradigm
2020: Holidays with a twist It’s holiday season, this year with a major twist – a pandemic – which means many of us are not travelling to see one another and some will be wearing a new fashion accessory: a...
Holiday makeup look for dry skin with lip gloss on eyes
Choosing the right makeup for dry skin
by JoAnn Fowler
The blustery weather has hit and even in cities like Vancouver where it rains a lot, dry skin is a common challenge! The environment has a huge impact on the biggest part of our body, our skin, and since our...
Natural makeup trends for Fall 2020
Natural makeup trends for Fall 2020
by Sappho New Paradigm
Fall is the season for makeup... This summer was marked with many going totally natural and omitting wearing much makeup, whether because of spending more time outdoors, in the yard or less time at work, while this fall is one for getting...
Close up lips with pink lip gloss
Spring Summer 2020 Makeup Trends We're Naturally Getting Behind
by Sappho New Paradigm
Natural looking skin (hurray!), glossy lips, lived-in eye makeup, and more... We sorted through Spring 2020 makeup trends and picked our favourites for our latest, pre-pandemic, beauty photoshoot. Shying away from bright neon eyeshadows and futuristic graphic lines for our...
Various tools for natural foundation application
Application Tips for Natural Foundation
by Sappho New Paradigm
When trying to achieve a natural everyday makeup look or that desired 'no makeup makeup' look, people often turn to organic makeup brands to find the right products. Our Essential Foundation, a bestseller since JoAnn first created Sappho in 2008, works...
Buying green is a feminist action
Buying green is a feminist action
by JoAnn Fowler
For over 30 years of my life I used beauty products not only on my face and body but professionally on thousands of people.  I now know, from years of research, that these products were and continue to be chock-full of toxins that are linked to tragic outcomes from cancer to birth defects. I believe we can help save the world – by purchasing safe, vegan personal care products.