- 82% organic skincare ingredients
- Light to medium coverage that's buildable
- Suitable for all skin types
- Non-comedogenic
- Weightless feel
- Natural satin finish
- 100% vegan and cruelty-free
- Ethically made in Canada
- Meets European clean beauty standards
- Packaged in a glass bottle
We get it, shopping online for a new foundation can be hard. Take Essential for a test run with trial sizes first, enough for 2-3 applications.
For a limited time, samples are buy one, get one free: try two shades for the price of one! Plus, you get a coupon code for $10.00 off your first full-size purchase.
Offered in 14 global tones, ask our experts for help to find yours. Let's chat or meet virtually (on zoom) to discover your best match!
Reviews
Samples available.
Take our foundation for a test run first! Enough for 2-3 wears to try this formula or find your shade match. Buy one, get one free for a limited time.
Easy application.
The perfect pairing: Essential Foundation and the Perfect Finish Buffer Brush. Try it once and never look back.
Made with kindness.
High performance organic makeup that's consciously made for you. PETA certified vegan and cruelty free!
A NEW PARADIGM
In harmony with our world.
Our cosmetics are free of animal products and by-products, toxic synthetic chemicals, preservatives and fragrances, silicones, gluten, GMOs, mineral oil, talc and nanoparticles.
Minerals are ethically-sourced from reputable vendors and verified child-labor free.
Go a step further in your research to make sure the Essential Foundation is the right choice for YOU: read more in this deep-dive blog post.
Always
We favour good-for-your-skin ingredients from organic plants
Made in Canada in a zero carbon footprint facility
A small business that cares about our planet, from creative packaging to biodegradable ingredients
Always free of animal/insect derived ingredients, PETA certified
Made to celebrate the beauty of different faces, in a gloabal shade range
Women-led and LGBTQ woman-owned business