Discover the
Essential
Foundation

For a natural, weightless feel.

10 things to love

About Essential Foundation

Shop now

How to

Find your shade

Shade guide

Reviews

I ordered a few trial sizes to find my shade and landed on "Lisa". It's such a wonderful formula. It gives me a healthy complexion that just looks like skin and it feels as if I'm not wearing a thing. I would agree with the description that it is a light to medium coverage, which for me is enough to even out my skin tone!

Liliana M.

I love it so much, not oily or cakey at all, spreads beautifully and has a nice sheer coverage. I definitely recommend to anyone thinking about it.

Whitney R.

Samples available.

Take our foundation for a test run first! Enough for 2-3 wears to try this formula or find your shade match.

Shop Trial Size

Easy application.

The perfect pairing: Essential Foundation and the Perfect Finish Buffer Brush. Try it once and never look back.

Get the Brush

Made with kindness.

High performance organic makeup that's consciously made for you. PETA certified vegan and cruelty free!

SHOP FOUNDATION

A NEW PARADIGM

In harmony with our world.

Our cosmetics are free of animal products and by-products, toxic synthetic chemicals, preservatives and fragrances, silicones, gluten, GMOs, mineral oil, talc and nanoparticles. 

Minerals are ethically-sourced from reputable vendors and verified child-labor free.

View All Products

Always

Six original icons for ethical makeup brand values like, vegan and cruelty free products, organic makeup ingredients, sustainable beauty, women-led business, inclusive makeup brand and canadian made beauty products