Simple minimalistic makeup photo with 4 products to represent and easy base makeup for quick routines

Organic Makeup From Canada

High quality, vegan & cruelty-free brand

Our women-led team is on a mission to celebrate the beauty of different faces by creating the cleanest and most sustainable colour cosmetics in the world. 

By bringing together nature, art and well-being, we and our customers redefine what beauty is to ourselves, our loved ones, our community and our planet.

SAPPHO makeup brand founder JoAnn Fowler applying makeup on someone, up close in black and white

Our Founder

Meet JoAnn Fowler

As a makeup artist in film and television for over 30 years, JoAnn has enjoyed professional recognition including an Emmy nomination and a Leo Award win. 

Our brand was founded 14 years ago while JoAnn was head makeup artist on Showtime’s famed TV series The L Word

"SAPPHO took off, with me happily trying to catch up ever since!"

Clean foundation bottle and eco friendly box laying in grass to symbolize makeup that's good for the planet

Our Packaging

On a sustainable path...

Ever worry about what happens when you wash off your makeup? Our eco-friendly cosmetics are kind to nature and wildlife, plus we focus on refillable options to help reduce your plastic use.

Cosmetics packaging has a long way to go, discover what we are doing NOW as a small business to make a difference: a beautiful balance between our Canadian-made roots and true sustainability.

Beautiful Black model with eyes closed wearing a natural makeup look with a makeup artist using her stylish tattooed hands to apply organic lip gloss in dark peach

Expert formulation

For performance on & off camera

Makeup that surpasses the expectations of clean beauty brands...

SAPPHO creates ‘good throughout’ products that celebrate beauty with every face we touch. We are committed to creating performance that stands the test of professional artists, crafting products that nurture the unique beauty of people, and honouring our planet with conscious choices in all we do. Find out what's good in our eco and skin-friendly formulas:

Ingredient philosophy
Open organic luminizer jar on a red and celadonite green plastic free paper box and shiny silver lid, close up on a pebble beach with seaweed on Gabriola Island BC


Together we make a difference

SAPPHO operates on the ancestral territories of Coast Salish First Nations. We honour and give back to Indigenous peoples in our local community with every purchase of the Skin Luminizer.

Also, a long-standing yearly donation is made to the Breast Cancer Support Fund in Toronto, supported by your purchase of the talc-free Silky Setting Powder.

Original rendition of a model covered in silver bioglitter reminiscent of a bust of poet Sappho, on a similarly textured background with a big SAPPHO New Paradigm logo in white

Our brand name

Rewriting 'herstory'

SAPPHO New Paradigm's name and logo are rooted in Sappho's, the ancient Greek poet, strength and feminine energy.

Why "New Paradigm"?
Minimalistic makeup routine using organic makeup pictured with 4 simple classic makeup products, with light shadows from flowers


All our organic makeup & cruelty-free tools

Ready to see how that all translates into great makeup for you and your skin? Get to know our products: for face, eyes, lips, refillables and tools.

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