Your favorites got a makeover.
ELEVATING OUR OUTSIDES TO MATCH OUR INSIDES...
SAPPHO New Paradigm has always had rich luxurious formulations and our quest to rebrand was rooted in wanting to honour those formulations with a make-over . Working for 2.5 years with designer Leopoldine Liechtenstein, our concepts and hard work have finally come to fruition as well as EU certification for our complexion products. It has been a labour of love, every step of the way.
Our script reflects not only Sappho’s heritage of the ancient Greece but also emphasizes the strength that accompanies the perseverance of 2000 years of feminine artistry .The added graffiti is a nod to the revolutionary act of taking back power, making informed decisions and buying green beauty.
“What is beautiful is good, who is good will soon be beautiful” Sappho c.600 BC
Our outside - Canadiana
We seek to visually reflect, honour and celebrate the natural beauty of our home - Canada, one of the most culturally and biodiverse countries in the world.
Using a deep anthracite grey, our primary branding colour signifies both strength and purpose reflecting a balance between the soft brooding tones of the foothills and the rugged stone of our Canadian Rockies and formidable Canadian shield.
The lyrical line speaks of both Sappho’s poetry and the artful way nature draws on stones.
We chose secondary colours to underscore not only cultural and natural attributes from coast to coast, but also to feature products that we give back with.
Partial proceeds from the sale of our skin luminizers will go towards 2 creative programs serving urban youth in Vancouver.
Native Urban Youth Association – “Overly Creative Minds Program” East Van Culture Crawl – Studio 101 program for placing urban youth in practicums with working artists.
The colors for these boxes were chosen by members of NUYA and reflect tones that we see in super natural BC and also ones various Indigenous peoples from the area adopt in their own ways.
Silky Setting Powder – using the color of cherry blossoms the familiar pink signifies our long standing commitment to the Breast Cancer Fund with partial proceeds from our setting powder going to women and men receive financial aid when in need, due to breast cancer.
We chose design elements that flow like streams, bubble like waves and delight like candy because we are after all, a colour cosmetic company!
Non - laminated paper
No more acetate window for blushes and powders
Conceived and made with love and working and learning to get greener .