Hold applicator brush horizontally and sweep upward on lashes starting from the root to tip. Add more coats for increased lash length.
This water-based mascara does not blend with the skin's natural oils, avoiding transferring, and comes off with water. Use a drop of gentle cleanser or makeup remover if needed.
Pro Tip: Because this natural mascara dries on your lashes, it is uber buildable and the best way to apply for long lashes is to do a coat, let it dry (feel free to go onto another part of your makeup) and repeat 2-3 times. Finish with just the very tips of your lashes and the outer corners.